Ever you had trouble trying to choose only one photo to share a moment on Instagram? You may already have discovered the value of publications’ Instagram carousel, which will allow you to combine up to 10 photos or videos in a single publication. Used properly, carousel publications are an excellent way for companies to tell a visual story.
One of the biggest benefits of Instagram carousels posts is that you can share deeper content without overwhelming your followers’ Instagram feeds. To help you get the most out of Instagram carousel posts, we’ll show you how the feature works, along with creative tips and advice to make your carousel posts stand out.
Get on the carousel
When you open Instagram to select a photo or video to post, you will see a new icon a set of stacked squares in the lower right corner of the photo you have selected, as shown below.
When you touch it, you can select up to 10 images or videos from your camera roll, in the order you want. Once you have selected your images, click Next to apply the filters. When you’re done with the filters, tap next and type your caption like you normally would. With carousel posts, you only need a subtitle, as well as a location and set of hashtags, for your collection. Then share your post as always.
Tip: Pay close attention to the order of your photos. Once you post your carousel post, you won’t be able to modify the order again.
When someone moves the first publication in your Instagram feed, the upper right corner of the first picture will show the fans how many pictures there. Your post will also have a series of blue dots below to remind fans that can slide your finger to scroll through the images.
Use the carousel posts from Instagram to tell a visual story
Here are some creative ways you can use multi-image posts to tell a visual story.
Demonstrate a step-by-step process.
Instagram carousel posts are perfect for hands-on posts or tutorials. When taking or selecting photos for a tutorial, make sure the photo shows something useful, such as the specific way to hold something. For recipes, for example, use photos that show what each step should look like so people can assess their progress as they follow it.
Show before and after photos
The before and after photos are also good candidates for publications carousel. If a service provider can demonstrate the quality and impact of their work. A publication can be short, with only a few pictures such as before and after a haircut), or you can use 10 photos to present a complete project (as pictures of before and after each room of a house.
You can use multiple images to drill down on an interesting photo. If your Instagram account is about travel, take a panoramic or horizontal photo of a destination, then use the remaining photos to highlight specific places in the photo in more detail. Similarly, if you have a complicated or complex product, you can use a carousel post to expand special features or details.
Launch a product
Carousel posting is also a great way to launch a new product or product line. For individual product launches, you can use a multi-image post to display your product from different angles or display your product in different ways.
Break long videos
In general, Instagram videos can only last 60 seconds, making carousel posts a great way to share larger format content. But don’t just divide the video into equal segments. Spend some time doing quality editing work and make sure each video is worth seeing for yourself, even if it means leaving some images on the floor of the virtual cutting room.
Sharing customer reviews
Do you want to boost your credibility? Instead of relegating your customer testimonials to your website, also use a carousel post to share your collection on Instagram. Make sure each one is worth it on its own, not just as part of a group.
Prepare for success
To get the most benefit from Instagram’s carousel feature, keep these three tips in mind:
Choose only high-quality images
Being able to include multiple images is not a reason to lower your standards for Instagram photos. When selecting photos for multiple image posts, apply the same standard that you would use for single-image posts. That means just choosing high-quality photos. Also, pay special attention to your first image. All your photos or videos should be good, but if your followers are not intrigued by the first one they see, you will lose the opportunity to show them the rest. Make the first count.
Remind followers to swipe to see all images
Despite the fact that Instagram gives clues to point to multiple image posts, its followers may not realize it. Be sure to include a note in your caption that reminds people to swipe to see all the images. For example, for an instruction post, you might say Swipe through the photos to see the step-by-step instructions.
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Just because you can post multiple images in one post doesn’t mean you should. Every Instagram post you share must be consistent with your social media marketing plan. If you use your Instagram account to display your company’s products, then there would be no point in using a carousel post to share photos of your company’s picnic. But if you use Instagram as a tool to recruit new employees, it would be a great idea.
Are you already using carousel posts from Instagram to boost your brand? Tell us how in the comments below! For more information on how to use Instagram to promote your business, see our blog post on how to attract Instagram followers.