Amid continued criticism regarding his company’s handling of political content, Facebook CEO Mark Zuckerberg today provided updated information on where Facebook stands on political content and announced the creation of a new information centre to encourage political participation.
Zuckerberg also noted that Facebook users will soon be able to abandon political advertising. But more on that later.
In an article for USA Today, Zuckerberg says that despite criticism, Facebook can and will play a key role in the upcoming US presidential election. He hopes this will be useful.
Since much of our discourse takes place online, think platforms like Facebook can play a positive role in this election to helping Americans to use their voice where it matters. voting is announcing the biggest campaign of electoral information. US history Our goal is to help 4 million people to register to vote.
Voting has long been Zuckerberg reserve political position. Zuckerberg said people should see what elected officials say because they voted for them. If you don’t like what they say, don’t ask Facebook to stop them from saying this, just don’t vote for them again. Although this issue is often more complex, Zuckerberg position also has some logic – provided that voters are not significantly affected by the lies spread by political leaders.
To encourage greater voter participation, Zuckerberg announced the creation of a new Voting Information Center, which will be added to both Facebook and Instagram.
According to Zuckerberg:
We are creating a new information centre voting with authoritative information, including how and when to vote as well as details about voter registration voting by mail and information on early voting. We will also include publications state election officials and verified electoral authorities local. We will show this centre on top of the news of Facebook and Instagram to ensure that everyone gets a chance to see it.
Zuckerberg said he expects more than 160 million Americans see authoritative information on Facebook about voting in the general elections” from July to November, ahead of the poll. Facebook will also ask users to register and add new alerts for information on how to vote by mail. And Facebook also runs reminders of the Election Day, which have proved to be particularly effective to boost voter turnout in the past.
In fact, when you see political ads in your feed, you will soon have the opportunity to turn off all future political ads in the drop-down list of ads. You can also disable them in your Facebook and Instagram settings.
I would like to note that the message says: Look less, and not turn off political ads, but as you can see here, Facebook says that it will actually turn off all ads with a paid political disclaimer.
Facebook initially launches this option in the United States but plans to extend it to more regions in the future.
This can have a major impact. Of course, it still depends on the reaction of users, people still need to manually turn off political advertising. And while those who criticized Facebook’s political content position are likely to do so, people who are not so derogatory are likely to be affected by such factors.
But this is the beginning, this is an option – this is a significant step for Facebook, which gives some measure to reduce the influence of political campaigns. The impact will be variable, but it will be interesting to see how people react to this option.
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