As a social media marketing media, Facebook has become a presence that cannot be ignored evens. MAU (Monthly Active Users = Number of Monthly Visitors): Approximately 21 million, DAU (Daily Active Users = Number of Daily Visitors): Approximately 14 million. 93% of daily active users use it from mobile, and some have the highest mobile usage rate in the world.
If you want to place an advertisement on Facebook, which many users use every day, there is a point to consider when planning with “social graph = person-to-person connection” in mind. This time, I would like to introduce Facebook ads using this social [email protected] the best payment gateway for your online payments.
The reason why the use of the “social graph” for marketing activities was considered was that the era has shifted from the method of grouping users by age and gender as represented by mass marketing to one-on-one individual marketing. The background can be given. In addition, on Facebook and Twitter, the information sent by the advertiser is disseminated with comments and reactions of other users, giving the impression that it is a “friend’s habitat”. Is a characteristic advertisement.
Especially on Facebook, there are many cases where you are connected to people you actually know, and based on that social graph, word-of-mouth information is displayed on the timeline over and over again and you can see it, “Content is popular. Since you can tell that “there is” and “a friend says that the content sent is useful”, the advantage is that the reliability of the information increases.
By adding the comments and reactions of friends to the information sent by the advertiser, it gives the impression that the information is important and useful, and as a result, it has the effect of promoting the next spread.
Facebook ads are also a medium where you can fine-tune attributes. By creating an advertising creative that is conscious of the social graph, there is a possibility that you can get a chance to spread word of mouth, so why not take advantage of it?
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