Twitter is a well-established SNS is popular among young people in Japan. In many cases, companies use it for marketing. This time, I have summarized the basic knowledge and basic terms of Twitter that marketers want to delete.
Currently, Twitter is used by about 45 million people in Japan. The total number of users worldwide exceeds 300 million, making it one of the most popular SNS.
The main function is to publish a text (= tweet) up to 140 characters at a time. However, because it has the characteristic that the first tweet sent by function “retweet” diffuses others one after another, it can be said to be more diffuse than Facebook and Instagram.
In addition, unlike SNS, which is connected by approving accounts, often users who make their favorite tweets are followed unilaterally (functions as registering favorites). It is one of the attractions with which it is easy to interact with people who know nothing because they are connected by hobbies and interests.
Tweet is to publish texts, images, videos, etc. On twitter. You can enter text in the input field long and narrow on the top screen. You can publish up to 140 characters in a publication, and the number of tweets shown on the right side of the home screen. In Japan, it is sometimes called tweet.
The first screen that appears when you open Twitter is called “Timeline”. The tweets of others and their own tweets are displayed in chronological order. If you follow the account you like, it is preferably displayed as image.
When you find a user who makes a tweet that fits your interests and preferences, click “Continue” as in the picture. In doing so, the tweets you follow will be displayed in the TL in the center of the screen. A tracking similar to that of regular subscribers of newspapers and magazines, it becomes clear that followers have increased their follower’s concept.
* Monitoring is basically one-sided, and there is no need to give permission or consent. Approval is required only if you follow a blocked (private) account.
This is a feature that allows you to send your favorite tweets to your timeline. Use it when you want to share it with friends (followers). All you have to do is click on the retweet mark. A being retweeted by many users, tweets spread more and more. This is the function that symbolizes the high level of diffusion of Twitter.
It is the text before the word. A keyword hashtag simply expresses the published content and becomes a link. Click the hashtag to see a list of publications with the same hashtag. You can also view publications on the same list with a hash tag searching.
It originated this feature on Twitter, but now used Instagram and Facebook as classification and reference point for the search.