The number of users of “Instagram” increases constantly, and in June 2018, the number of monthly active users exceeded one billion worldwide. Even in limited numbers to Japan, from March 2019, the number of monthly active users is 33 million.
One feature of Instagram is the highest commitment to the user. Especially, it is one of the most important channels for clothes and cosmetics companies.
In this article, we will present measures to increase the number of followers Instagram account. There are several measures that can be taken immediately, depending on what you’re trying to do, and there are several steps you can do with a full budget, therefore, consider depending on the stage.
Before thinking about any effort to increase followers, understand the steps of how Instagram users follow their accounts. Understanding this will facilitate account uncover problems and devise measures for improvement.
Obviously, you must follow these steps to increase your account followers:
① Discover an account (number of hits)
② See profile and follow (conversion rate)
Therefore, when an Instagram account is operated, it is always necessary to know whether the operational measures are linked to these two and continue to improve.
Then I delve a little deeper into each step.
For more followers, you need to get as many users as possible to find your own. There are mainly the following routes before a user Instagram discover an account.
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- Access from outside
From the outside, users can discover accounts being presented to the media by word of mouth, SNS and other corporate accounts.
- Access by labeling influencers
It is a route in which the follower recognize this by labeling the influencer when working with the influencer
- Access from the recommendations
When you surf the timeline, “Recommended” is just below the top publication.
In this column, the accounts are more likely to be followed according to the status display and monitoring of the content of the user are displayed.
- Access from the publications
It is a route to the publication from the hash tag attached to the publication and access (location information). You can also discover your own publication watching from the Discover tab (Search).
- Access Coming to yourself
Well for users who are likely interested in the business account they manage! It is a method that allows users to discover and recognize the account leaving a comment.
- Access from the history
Instagram users discover stories through the same hashtag, access and discovery tabs publications.
- Access from DM (direct message)
When a user shares a publishing company or a story with a friend through DM, his followers recognize the account. There is also a way for corporate accounts DM send users to its discovery.
Even if the user accesses the account from several routes as ①, followers will not increase unless you really go from there.
As can check the number of access to their profile information Instagram, you can see the approximate conversion rate by observing the increase and decrease in the number of followers. Depending on that number, we will judge how is connected to move from exploration of the profile.
However, the profile views of Insight include users who have already followed. Keep reference only.
Then I will present a specific method to increase followers.
The highlight is the content just below the profile section. This allows you to display publications Instagram stories that would otherwise disappear within 24 hours on your profile page for an unlimited time, or keep several stories together.
You can put together a story for each theme, so you can use it to frequent questions and group products by category.
Good use of the aspects highlighted makes it easier for people to understand what kind of content is sent over what type of account.
As an example, I will present an account that uses highlights. All items featured accounts have created for each item and gender, which causes the contents of the account is intuitive and easy to understand.
We have introduced 12 tips this time, but more importantly the start and fast is “1. Create a profile page”. If the issue is not configured or profile page does not convey the vision of the world, the effectiveness of campaigns and ads will be reduced by half. If anything is missing, try to improve it as soon as possible.
Also, do not forget to check the effect of implementing such measures to increase followers. It has been launched as the official Instagram analysis, and have launched several verification tools Instagram effects. Comments and I like “Iconosquare” look at growing your own using services like look back on the reaction rate.
It is no exaggeration to say that Instagram is the leading role in digital marketing in the future, since the content has diversified, such as the ability to post videos. In the future, the key point will be to focus on the high number of followers and the participation rate rather than searching for only the number of followers and how to build a good relationship with users.
So far, we have been operating and advising for major accounts SNS as Instagram (Instagram), Twitter (Twitter), Facebook (Facebook), LINE (line) for more than 500 companies.
Consult not only the initial design and publications that facilitate the acquisition of followers mentioned above, for selecting hashtag, but also for the effective use and strategic corporate brand (are consulted independent and sole proprietors. Note that we do not).