Instagram is currently one of the largest social networking sites. Over 1 billion users worldwide use it monthly, Poland has over 6 million active users. Instagram is a powerful marketing tool. It is eagerly used by large enterprises and small businesses. It’s the perfect place to promote your brand at little or no cost. However, Instagram is a platform that is constantly changing. Along with changes in the algorithm for displaying posts, there was a problem with their reach. In this article, you will learn how to deal with it.
Why is the use of hashtags so important?
In order for your post to reach as many users as possible, you must describe it in an appropriate manner. We use hashtags, i.e. tags preceding the ‘#’, to categorize posts. You can use up to 30 under one photo or video. The selection of appropriate hashtags is a very important step when posting. If we describe our post in an appropriate way, we will reach an interested group of recipients, which will certainly translate into a number of likes and new followers. Hashtags should describe your post as best as possible.
As you enter a specific phrase, suggestions for completing it appear. Choosing the most popular increase in the number of potential recipients that your post could reach, but it will not always be a good solution, the life of posts in the too popular category is quite short and is lost in the crowd of other posts. What should be their appropriate number? No one will prohibit us using less than 30 hashtags, but we suggest using them to the maximum. If we assume that hashtags are free advertising, then why cut our own ranges?
Contests can be a great way to encourage new people to like and track your accounts while keeping existing fans engaged on your site. It is worth experimenting with competitions in every social network in which we are active.
Here are examples of how such competitions might look:
Fill in empty space competition – ask users to answer questions about trivia
The competition wins the best photo to organize a photo contest and award the person with the most likes
For this competition to be successful, promote it wherever possible, use your website for this, create insta preview, use all possible social media, and it will definitely bring the expected result.
Share more relationships
Creating short relationships is the most engaging form of content on any social media platform, so as soon as you have the opportunity to share unforgettable moments with your followers. Instagram likes and appreciates active users, mark other interesting and inspiring profiles in your relationships. You build your positive image in this way and you have the chance to be noticed by other users.
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Take care of high-quality photos
Visual content is highly effective on social media, so add an eye-catching, colourful image or video to each post. Instagram offers photo editing tools as well as filters, the use of which will definitely affect the post you are adding. Additionally, you can use free tools like Canva to ‘tweak’ your graphics or post. Remember to be systematic in all activities, add a few photos and videos a week, and it will definitely bring the expected result.
Use our help
If you have a problem with setting up your profile, don’t worry, you’re not the only one. Sometimes we lack the idea to create something valuable and eye-catching. It is worth creating a concept and action plan for a month in advance, which will definitely help in the regularity and consistency of added posts. If you are still not satisfied with your profile, use our help. In our store’s offer, you will get likes, comments, views and new followers of the highest quality. If you want to know the details, please contact us by email. We will gladly answer your questions.
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