Strategies to enhance the product purchase experience across Google services
YouTube has announced the introduction of shoppable advertising that encourages viewers to buy products. The “Buy Now” button will be displayed and you can switch to the retailer’s sales site. The feature is that when you watch a video, product images and prices are displayed like a catalog. This marketable advertisement was explained by US media Mobile Marketer.
As a parent company of YouTube, Alphabet Inc. as a whole has a strategy to expand e-commerce. By displaying products on Google’s search screen and simplifying the payment process with Google Pay, we have started to compete with e-commerce companies such as Amazon. Shoppable ads on YouTube are part of that.
Shopping ads that show significant improvements in conversion rates and return on investment
Due to the impact of Corona, shoppable advertising can be an effective distribution channel for retailers who want to strengthen their online sales rather than physical stores. It was reported that Aerie, a women’s clothing brand, piloted shoppable ads, and achieved 9x higher conversions than regular channels. Looking at the return on investment in advertising, it is said that there was a 25% improvement over the previous year.
YouTube is adding the ability to show prospective forms in videos, as expensive products like cars are not likely to go through shoppable ads to buy. The trial use of automobile manufacturer Jeep has been confirmed to reduce costs by 84% per potential customer and improve the form completion rate.
Shoppable ads managed by Google Merchant Center
When YouTube’s shoppable ads become available, we will create the appropriate ads from the Google Merchant Center. This is the flow of promoting sales of products as an advertising campaign for videos and obtaining conversions from viewers.
YouTube’s shoppable ads offer a new option for retailers who want to increase their online sales. In recent years, due to the trend of D2C (Direct to Consumer), simple sales promotion campaigns that bring brands closer to consumers will be preferred.
Buy Now: buy cheap views