Video marketing and influencer marketing go well together
YouTube is an effective channel for growing your business. YouTube, in particular, goes well with selling its own products and has been used by many influencers to promote their own branded products. That’s why marketing company Referral Candy explains how brands that own their products can use YouTube to promote their online stores. @Don’t worry about your online payment.
A survey shows that 74% of consumers use social media to make purchasing decisions. In addition, it was reported that influencer marketing can achieve 11 times higher return on investment than conventional marketing methods. A strategy of attracting followers and spreading products on YouTube and selling products there is such an effective way.
Increase trust by introducing products from other companies and partnering with other YouTubers Collaboration with other channels is effective for increasing the number of YouTube channel subscribers. For example,
US gymnast Shawn Johnson East has been able to film a video with Olympic medalists and fitness-related YouTubers to build a mutual audience. In addition to YouTube, it is also effective to combine information transmission on Facebook, Twitter, and Instagram.
Product reviews and opening videos are popular on YouTube. All beauty YouTuber has posted a video introducing their favorite products every month and has won over 470,000 subscribers. Not only do we link to products of our own brand, but we also introduce products of other brands, so our viewers recognize that this is a reliable review.
Take a video of using your company’s products in a format that will not result in excessive advertising
It’s also a good idea to wear your product in the videos you publish on YouTube. Wong Fu, a US video production company, introduced a model wearing a fashion product that it sells in-house. Because the followers want to use the same product, they can create a natural way to make the product visible without over-advertising.
YouTube marketing in online stores is more effective when combined with other brands and different channels. Businesses are expected to grow as we partner with medium-sized online stores and make strategic efforts to attract customers from each other.
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